Privacy Policy
Last Updated: 2026
Awkward Gardener ("we," "us," "our," or "Company") operates the website awkwardgardener.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Data: We automatically collect your IP address, browser type, device type, operating system, and pages visited.
- Cookies and Tracking: We use cookies, pixels, and similar technologies to track your behaviour and preferences on our Site.
- Usage Data: We collect information about how you interact with our content, including affiliate links you click and time spent on pages.
How We Use Information
We use collected information for the following purposes:
- To improve and optimise the Site's functionality and user experience
- To track affiliate referrals and commissions from partnered casino and betting operators
- To conduct analytics and understand user behaviour patterns
- To send you marketing communications (with your consent)
- To comply with legal obligations
- To prevent fraud and enhance Site security
Cookie Policy
Our Site uses cookies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site.
- Affiliate Tracking Cookies: Allow us to track referrals to casino and betting partners.
- Marketing Cookies: Used for advertising and personalised content (only with your consent).
You can control cookies through your browser settings and refuse non-essential cookies. Please note that disabling certain cookies may affect Site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to casino, sportsbook, and affiliate websites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing personal information. The operators of these external sites control their own data collection and use practices independently of our Site.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request corrections to inaccurate data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exemptions).
- Right to Restrict Processing: You may request limitations on how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing activities.
If you are a US resident, you may have additional rights under applicable state privacy laws.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically, we retain:
- Personal information for the duration of your relationship with us, plus 3 years for legal and compliance purposes
- Analytics and usage data for up to 24 months
- Cookie data in accordance with your browser settings and our cookie consent tool
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: privacy@awkwardgardener.co.uk
Website: awkwardgardener.co.uk
We will respond to your request within 30 days (or as required by UK GDPR). If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.